How to Increase Trust in Business Websites


How to Increase Trust in Business Websites

The modern consumer is suspicious of what they find on the internet for reasons other than fake emails and dubious websites. Even legitimate businesses today may struggle to convince people to trust them or believe what they say about their products and services is true.

So, apart from well-known brands with established reputations, how can smaller businesses and startups boost client trust and confidence? Here are some suggestions to get you started.

Enable online reviews

Yes, you have to work hard to earn positive reviews, and yeah, not everyone will give you five stars, but you can’t dismiss the value of online reviews since, if you don’t have any, your business is an unknown quantity, which many buyers are unwilling to take.

Searching for online reviews has now become a standard element of the purchasing process. Before opting to spend their money with you, more than 90% of prospective customers look at what others have said about your company. What people say and the rating they give you can have a significant impact on how much business you receive.

A physical presence

Consumers may find it challenging to trust a website due to its virtual nature. A scammer might easily establish up a website, accept payments all day, and never send out any things – and many do. However, if a physical location and a phone number is shown, customers are given greater confidence that it is a reputable enterprise and that they are more likely to shop with it. Put your address and telephone number on the website clearly and add other evidence as well, for example your business registration and VAT/NTN numbers if possible.

Clear policies and TOS

One of the boring parts of maintaining a website is the creation of policies. However, it clarifies the way you operate your business and what you might expect from you for customers. You should have clear, understandable and easy policies stated for your customer, if you are running a professional website. These include terms and conditions for the Website to be used; delivery, returns and cancelled; SLA; privacy policies and cookie policies etc.

By offering these you will demonstrate to your visitors that you are a professional firm and increase trust and confidence.

Secured Website (SSL certificates)

There are two crucial purposes for SSL certificates. First, via encryption of payment detail, you and your customers are protected from being stolen from your browser to your server. Second, SSL certificates will certify your domain as real and hence, by placing a padlock icon next to your URL in the address area, web browsers will label your website safely. If you have no SSL certificate, your site has a ‘Not secure’ mark.

Just simple, you will think twice about trusting that site when you’re a shopper and you have browsers from Google and Microsoft alerting you that a site is not secure. An SSL is needed for that reason alone.

A super-ranking website

While you probably know that top websites attract additional visitors, you may not realise the link between ranking and trust. However, it’s obvious if you look at the criteria used by search engines for ranks. The objective of a search engine is to give its users the best results, which implies that websites are listed secure, reputable, relevant and respected by others on the Internet. High ranking websites also become more familiar to searchers as their brand names appear more frequently.

Therefore, improving the rating of your search engine might enhance confidence and visitors. With an excellent, all-in-one SEO tool, such as marketgoo, you can swiftly make the necessary improvements.

Reliable hosting

Trust isn’t just about whether a business is genuine or not, it’s also about whether the customer has confidence in you to provide products and services of a high standard. Consumers demand that websites be constantly online while they visit them and perform fast and efficiently when it comes to online business. If this does not occur, then the quality of the company itself is a weak signal.

Slow websites have, historically, always suffered from high abandonment rates, with customers not happy to hang around waiting for pages to load or respond. Nobody can buy and reputation loses when websites go offline. No matter how many visitors you have at a time, the key to staying online and ensuring that your website works smoothly is to get the right hosting option from a trustworthy Internet host. If you have these problems, your website traffic may have increased and you need to upgrade to a better option, such as our business hosting plans.


Today, ever more skeptical consumers must be able to trust a site and the company behind it, if they are to trust it as they want. I hope that the points raised in this post reveal you solutions to assist you in your own website.